Recent Luxury Watches Articles

How Audemars Piguet's $400 Swatch Collab Is Rewriting the Rules of Luxury Watchmaking In a year when Swiss watchmakers have been nursing bruised export figures, absorbing punishing American tariffs, and watching their biggest growth market in China continue to cool, one brand decided to do somethi

The Algorithm of Desire: How Instagram, TikTok, and a New Generation of Collectors Rewrote the Rules of the Luxury Watch Market There is a version of the watch world that still exists in wood-paneled boutiques on Fifth Avenue, in velvet-lined cases at Christie's Geneva, in the hushed negotiations

Grey Market Watches: Worth It or Not? You've been eyeing that Rolex Submariner for a couple of years. You walk into your local authorized dealer, and the guy behind the counter smiles and tells you it's not available — but hey, if you buy a few other pieces first and build a "relationship" with th

America's Obsession with Luxury Watches Is Rewriting the Books at Watches of Switzerland There has never been a better time to sell a Rolex in America, and no one is cashing in on that reality harder than Watches of Switzerland. The British-headquartered luxury retailer released its fiscal year 20

The Man Who Built a Billion-Dollar Empire Is Starting Over — and He's Calling It N3W5 There are very few figures in the global watch industry who can claim to have personally transformed a legacy manufacture into a cultural phenomenon. François-Henri Bennahmias is one of them. The man who spent a

Watches and Wonders 2027: Everything You Need to Know About the Dates, Format Changes, and the Biggest New Arrivals Every spring, Geneva becomes the center of the horological universe — a city where power reserve figures are debated over breakfast, and where a new dial color can generate more conv

The Only Men's Watch Buying Guide You'll Ever Need There is no accessory that carries more weight on a man's wrist — literally or figuratively — than a watch. Watches are the closest thing to jewelry most men will wear on a daily basis other than their wedding rings. Yet the watch market remains o

Rolex Hits Collectors Twice: The Crown's Rare Second Price Hike of 2025 Explained Rolex has never been a brand that apologizes for the price of its watches — and it certainly isn't starting now. In a move that landed like a gut punch for gold-watch enthusiasts, Rolex raised the global price of its